Latin Prime Financial Group
Coverage that fits your family, compared across carriers
We are an independent brokerage, so we compare life, health and retirement coverage instead of selling one company’s product. Free review, all 50 states.
Trust you can verify
Desde 2013
protecting Latino families
60+
life and health carriers at your service
50
states + Puerto Rico
A+
BBB accredited since 2021
5.0★
23 Google reviews
Full portfolio
Coverage for every stage of your life
We don’t sell one-off products. We build a plan around what you actually need, and explain what it costs.
Why Latin Prime
Trust you can verify
Anyone can claim to be trustworthy. We would rather you check: public accreditation, numbers you can see, and every term explained before you sign.
BBB A+ accreditation, verifiable at bbb.org
Independent by design
Captive to no carrier. We compare your options and tell you which one fits.
Plain English
Every term, exclusion and cost explained before you sign anything.
BBB A+ accredited
Verified by the Better Business Bureau since 2021.
Built for your family
Bilingual team, so parents and adult children stay in the same conversation.
Our story
Independent since 2013
Carlos J. Torres started Latin Prime Financial Group in 2013 so Latino families could get the same financial protection everyone else has, with every term explained honestly and in whichever language they prefer. Today we serve families in all 50 states.
Carlos J. Torres
President & Founder
2013
Founded
50
States served
A+
BBB accreditation
Carrier partners
60+ carriers. Many over 100 years old.
We are captive to no company. We compare across all of them and show you which one fits your case, and why.
since 1909
since 1862
since 1848
since 1874
since 1910
since 1919
since 1853A sample of the 60+ companies we work with. Latin Prime Financial Group is an independent agency. These logos identify the companies with which we hold active appointments and do not imply sponsorship or endorsement by those companies.
What families say
Real stories from families who are protected today
Latino families across the country have already taken control of their financial protection with our agency.
“As a dad, I wanted to start early to build something for my daughter’s future. Carlos explained how I could use an IUL as a tool for long-term protection and accumulation, and helped me structure it thinking of her and her future goals. I loved being able to start now and give her a financial foundation from an early age.”
Felipe GaytánIUL for his daughter“I wanted to make sure I wouldn’t leave my son the financial burden of my final expenses. Carlos explained the options clearly and simply, and helped me find protection that fit what I needed. Now I have the peace of mind of knowing that part is organized and that my son won’t have to face it alone.”
Gloria HernándezFinal Expense“As a single mom, I wanted to make sure my family wouldn’t be left with the burden of the house if something ever happened to me. Carlos helped me organize mortgage protection clearly and without pressure. Today I feel much more at peace knowing I left that part well protected.”
Berta ViloriaMortgage Protection“I wanted more than just life insurance. I was looking for a strategy that would also help me build for the long term. Carlos explained the IUL to me simply and helped me structure an option aligned with my goals.”
Joshua PlazaIULLet’s talk about your coverage, no obligation
A 10-minute call to understand your situation and walk you through your options in plain English.